People take microadventures all the time, they just don’t know it yet.
As a word, “microadventure” is just another way to describe a short adventure or a quick escape from every day routine. However, I expect that we will see a lot more of this word in the near future and possibly a lot more in the travel mainstream than we see in the outdoor industry.
The Birth and Dilution of Microadventures
Alastair Humphrey’s is responsible for coining this word and was given the appropriate recognition by National Geographic for his efforts. I am a huge fan of Humphrey’s who dedicates his time to inspiring other people through his own outdoor adventures. I wrote about him several times down through the years and credit Alastair as one of my greatest inspirations.
Unfortunately for Alastair (or fortunately, depending on how you look at it), people like me came along and got carried away with his fantastic ideas. Of course, he will always be recognized as the face of microadventures and seems to do pretty well out of it. But I suspect that he must also sometimes regret that people are busying diluting or even bastardizing his creation.
Anyway, I will pursue my love for microadventures and for the word that sounds so beautiful anytime I hear it.
And honestly, this is partly why I am so interested in microadventures – the word!
My Thoughts on the Future of Microadventures
Microadventures have encouraged me to get outdoors far more than ever. I obviously enjoy the process but the truth is, I was always intrigued by the word just as much as the concept. Microadventures – so broad, so simple and so exciting, yet it can be whatever you want it to be.
In fact, this is exactly the reason I believe that microadventures is destined to disrupt the travel industry. True, some brands have already noticed and tested the waters. In recent times, Alastair has also produced adverts with big brands including Landrover and Easy Jet but even still, this is only the beginning of something much greater.
Disrupting an Outdated Travel Industry
As much as I prefer microadventures as being an excuse to get outdoors, I suspect a more generic meaning or movement is on the horizon.
In other words, I see microadventures becoming an essential keyword for travel brands or services that want to attract attention and increase sales. I believe that outdoor adventures will become more of a focal point for conventional travel products and services. And I also predict the likes of hiking adventures and bike trips will become increasingly common as the main selling point for weekend breaks or package vacations. More specifically, microadventures will replace “city breaks” – a term which seems increasingly outdated and redundant given that people are long desensitized to it.
Sure, some of this is already happening but I think this will escalate in the coming years.
Que Sera, Sera – Whatever will be, will be
Am I saying the future of microadventures is doomed? No, although if this were to happen, I suspect a lot of people might see it that way. I just think that people are more inclined to go places if it means that they get to go on a “microadventure”.
Also, I think that whatever gets people out of a hole is a good thing and that microadventures, no matter the interpretation, are for everyone to enjoy in whatever way they enjoy them.
Art belongs to everybody and nobody. It belongs to all time and no time. Art belongs to those who create it and those who savour it. It is the whisper of history, heard above the noise of time. Art does not exist for art’s sake: it exists for people’s sake. – Julian Barnes, Author of The Noise of Time.
Anyway, I hope that none of this is lost on Alastair Humphrey’s – that he has created something special for the people, that will last through time. I’m not saying that I approve or like any of this but then again, what I think, doesn’t really matter.
I remember reading a compelling piece of writing some time ago. It was in the journal of a famous artist (the name is lost on me right now). They said that once the artist puts their work out there, it no longer belongs to them. In other words, as soon as an artists puts out this art, it belongs to the people and to the world, not the artist.
So thank you Alastair, and thank you, microadventures. After all, microadventures continue to improve the quality of life for people all over the world, no matter how they interpret the meaning of this simple yet exciting word.
Que Sera, Sera, I guess. Whatever will be, will be.